Why augmented reality is one to watch in 2017

As we wind down for Christmas I’ve read my fair share of round up and predictions blogs for the year ahead and one thing that keeps popping up is Virtual Reality (VR). Indeed we talked about it in our own predictions blog and there’s no doubt that some brands have made a big impact by using VR in their marketing activity (The National Autistic Society and Alzheimer’s Research UK are two of my favourites). Yet, as we head into 2017 I think we should also remember Augmented Reality (AR) and the opportunities it too holds for brands.

– See more at: https://www.equimedia.co.uk/blog/%E2%80%8Bdon%E2%80%99t-forget-augmented-reality/#sthash.u8SPi7s1.dpuf

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