Treasury Wine Estates launches augmented reality technology for Gentleman’s Collection

Following the “success” of the augmented reality experience for its 19 Crimes range, Treasury Wine Estates is launching the same technology for its Lindeman Gentleman’s Collection wine range. Scanning the front label of the Gentleman’s Collection bottle with a smartphone or tablet will load a “Gentleman’s Guide to Augmented Reality”, as told by the founder of the Lindeman’s winery, Dr Henry Lindeman. A Living Wine Labels app is also being launched that will house the

Source: Treasury Wine Estates launches augmented reality technology for Gentleman’s Collection

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