Samsung (SSNLF) has already dipped its toes into the virtual reality space with its Samsung Gear VR headset, and the company likes what it sees so far.
Samsung could be more heavily focusing on augmented reality instead of VR going forward, Hong said. “AR has much better business development for Samsung,” he said at the summit, according to Wearable Zone. “That’s what we’re aiming for.”
Samsung’s VR business is already quite popular, though. According to analytics firm IHS Markit, Samsung will end 2016 with 5.4 million Gear VR headsets sold in total since the product’s launch in November 2015, giving it “the largest installed base out of all major branded headsets.”
But that might soon change.