Month: October 2017

Tech Tent debates whether the future will be virtual or augmented Source: Tech Tent: VR versus AR

In a new interview with fashion magazine Vogue, Tim Cook made a bold prediction about the future of augmented reality and brands. The Apple CEO also continued to downplay rumors of Read More

The early winner taking advantage of Apple’s next big thing uses your iPhone’s camera to place a cuddly pet dragon in the real world around you. Source: This is the Read More

Apple’s chief executive suggested virtual reality could isolate users and was less “profound”. Source: Tim Cook prefers augmented reality to VR

Mapbox, a location-focused data platform for web- and mobile app developers, has raised a gargantuan $164 million in a series C round of funding led by SoftBank’s Vision Fund, with Read More

HitPoint Studios, a work-for-hire game studio that has begun making augmented reality games, has announced that Ariella Lehrer, the founder and CEO of Legacy Games, will join the studio as Read More

Founder Brian Mullins has stepped down as CEO of the augmented reality startup Daqri. He is being replaced by Roy Ashok, a former Qualcomm executive who has been serving as Read More

They illustrate where the technology’s headed Source: These 5 iPhone Apps Prove Augmented Reality Isn’t Just Hype

“AR can be really good, or it can be absolutely horrible. If it serves the story, then it’s an interesting place to experiment.” Source: Quartz adds augmented reality to its Read More

Skadi is the skiers version of Pokémon Go Source: Meet the augmented reality ski app that turns the slopes into a computer game