What is the point of an augmented reality app for a book?

Earlier this year, author Jay Jay Burridge and publisher Bonnier Zaffre published the first story set in the world of Supersaurs.

Imagine a world where dinosaurs didn’t die out. They evolved and live amongst and around us, as normal as dogs and horses and cows. We have saurs as pets. We ride saurs and the Sunday roast is no longer roast beef but roast triceratops, known as tritops: who uses Latin names for common animals?

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